librarycompany:

This copperplate (ca. 1884) illustrates the use of typography as part of a larger design. Designs became more decorative in the latter half of the 19th century as new printing methods facilitated more innovative styles. This ad is not only informative, but visually pleasing. 

Commercial lithography. Theo. Leonhardt & Son, s.e. cor. 5th & Library sts. opposite Drexel Building, Philadelphia. [Philadelphia : Theo. Leonhardt & Son,   ca. 1884.] Copperplate, engraved, mounted on woodblock ; 2 7/8 x 4 3/8 x 7/8 inches.

Posted 5 years ago with 64 Notes